Let’s get to know Saara and Laura Huhta and Named Patterns!
We are super happy to be now stocking the fantastic patterns by Named Clothing and we invited Founders Saara and Laura Huhta to join us for a quick Q&A so you could find out all about them! The sisters have followed their dream of turning a passion for designing clothing patterns into their career and want to encourage fellow fashion lovers to give sewing their own garments a try.
Tell us about Named!
Named is a Finnish clothing pattern label founded by sisters Saara and Laura Huhta. Named garments are a combination of Scandinavian clean-lined simplicity and interesting details. The aim of the collections is to bring a new perspective to making one’s own clothes and to support ethical and ecological consuming in contrast to a clothing industry focused on fast fashion. Named launches two collections a year, and the patterns have five levels of difficulty, which means that anyone from a beginner to a more experienced sewer can find patterns suited to their skill level.
Describe the style of your garments in three words:
Relaxed, Feminine, Simple.
Tell us about the woman you design for:
A Named woman likes to dress classic with a twist. She likes to experiment with new sewing techniques, interesting cuts and fun fabrics! She mixes casual styles with dressy, and follows her own style rather than trends. A Named woman likes to create her own unique look by making her own wardrobe.
What body shapes work best with your patterns?
We have lots of patterns that work with different body shapes. We have both fitted and lady-like pieces, and loose-fitting, casual styles. Our patterns are drafted for a 172 cm tall, slightly pear-shaped woman, but they can of course be altered according to one’s own measurements. We also have lots of casual styles that don’t require much fitting!
What should home dressmakers know about using your patterns?
Something that distinguishes us from many pattern labels is that we design our collections as ‘mini capsule wardrobes’, so to speak. We try to create collections that are easy to wear, easy to modify and also easy to combine. Our paper patterns are printed on a heavier paper instead of tissue paper, so they can be traced and used multiple times. The instructions include all necessary from measurements to fabric requirements to illustrated instructions, but we also often give additional tips and instructions by e-mail whenever needed.