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New at The Village Haberdashery: Magic by Sarah Jane, Juniper Berry by Basic Grey, Deer and Doe patterns are now online and more!

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Magic by Sarah Jane

Magic is Sarah Jane‘s new collection for Michael Miller and it is magical! The collection is inspired by her own children’s love of magical play and features unicorns, dragons and mermaids.

Magic by Sarah Jane for Michael Miller

Our selection includes this beautiful unicorn double border print! The colour palette of mint, pink, navy and metallic gold is an absolute confection, perfect for little girl’s dresses, bedding and more. You’ll find loads of sewing inspiration in the Magic look book. Find Magic in the shop here.

Magic by Sarah Jane for Michael Miller

Deer and Doe patterns now online!

We are so thrilled that we are now able to sell the amazing collection of Deer and Doe sewing patterns online! Deer and Doe patterns are stylish and sophisticated and a pleasure to sew with. Every pattern is thoroughly tested and richly detailed and illustrated. Plus, the paper patterns are designed and manufactured in France and printed on recycled paper! Find them in the shop here.

Deer and Doe sewing patterns

Cabbage Rose Border by Michael Miller

Our newest Michael Miller border print is the Cabbage Rose! This is a single border with a large rose motif along the bottom and smaller roses scattered across the rest of the print. It’s perfect for dresses, especially full skirts like the Christine Haynes Emery Dress, but it also works for cushions, curtains and more! Find it in the shop here.

Cabbage Rose Border by Michael Miller

Juniper Berry by Basic Grey

It must be August, because Christmas collections are starting to arrive! This week we took stock of a small selection of Juniper Berry by Basic Grey, with a whimsical forest print, an awesome hand lettered print and some delightful supporting prints. Are you planning your Christmas sewing yet? Find Juniper Berry in the shop here.

Juniper Berry by Basic Grey for Moda

Brass Jeans Zips

Finally, we have jeans zips in navy and black! These zips have semi-autolock sliders and are suitable for fitted trousers, jeans and cords. Perfect for your next pair of Ginger Jeans! Find them in the shop here.


Take a dressmaking class with Charlotte!

Great British Sewing Bee winner Charlotte is teaching two new classes at our West Hampstead shop this autumn! Know how to sew but want to get started making a handmade wardrobe? Dressmaking 101 is for you. Already made a few garments for yourself but want to learn how to adapt sewing patterns for your body to get a great fit? You’ll love Fitting for Beginners. Each class will be offered three times over the next few months, but they are filling up fast so book your place now!

Learn to sew a skirt with Charlotte


Sommer by Sarah Jane has been added to the sale section! These beautiful, Scandinavian-inspired designs won’t last long at 40% off so start shopping here.

Summer by Sarah Jane is now on sale

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