The Daily Stitch


Our plum purple shop window display!

We have a new window display at our West Hampstead shop and the warm purple-plum-lavender-magenta colour scheme just makes me so happy! We posted a quick pic of the window on our Instagram feed yesterday and you guys went bonkers wild for this quilt, so we’ll start there! This quilt was designed by Emmajane McNulty of Stitch […]
Read now

New Landscape shop window!

This month we designed our West Hampstead shop window around the Landscape collection by Ink & Spindle for Cloud9! We were lucky enough to have a visit from Michelle Engel Bencsko, co-founder of Cloud9, here for a visit last summer and she brought loads of beautiful samples with her. We kept a few to use […]
Read now

Our new tropical shop window display!

We have just swapped our window display to feature some of our summeriest fabrics and we are loving the tropical vibes! All of our garments for this window were sewn by Zoe Edwards! Our lady is wearing a By Hand London Kim Dress in Tropical Garden in Turquoise from The Tropics by Michael Searle for […]
Read now

Modern Baby Set by Green Bee Patterns now in stock

The Modern Baby Set from Green Bee Patterns is an adorable layette set for newborns up to 3 months! It is the perfect baby capsule collection: a romper in short or long with short or long sleeves, a top with short or long sleeves, a kimono top for ease in dressing baby, little diaper cover, little […]
Read now

Our new Christmas window!

We put up our Christmas window last week! Have a look: From left to right, this is our display! *We used the same Melody Miller-inspired tree, white lights and felt ball garland as last year. Harvey was a big help with the decorating… *On the littlest dress form is an Oliver + S  Library Dress in […]
Read now

December/January shop window display

I can’t tell you how pleased I am with how our new shop window turned out! We had a brilliant signwriter recreate our design elements (by hand!) and the first time I saw it I nearly cried. All of a sudden we had a real shop. I was equally pleased with how the display came […]
Read now