Stitch & Story

London-based Stitch & Story’s journey began in 2012 when business partners and friends Jennifer Lam and Jen Hoang noticed that crochet and knitting were being lost to their generation and set out to create a product that would inspire more people to learn to knit and emphasise the richness of stories behind handmade products. 

Stitch & Story is all about ‘crafting made simple’ that extends beyond the traditional crafters. Aimed at giving novice crafters a stress-free experience in learning to knit or crochet, the brand's all-in-one kits contain everything you need to get started and learn the basic techniques. They want every craft project to be meaningful, whether it’s for gifting or for yourself. There is a wonderful sense of accomplishment in an item that carries the imprint of its creator, quirks and all.

Stitch & Story The Chunky Wool - Desert Sand - 23 - The Village Haberdashery
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Stitch & Story The Chunky Wool - Desert Sand - 23

£10.00

Super soft like candy floss, Stitch & Story's 100% merino wool yarns are easy to knit up. In chunky weight, it won't take you long to knit up a...

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£10.00
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Stitch & Story The Chunky Wool - Light Azure - 32 - The Village Haberdashery

Stitch & Story The Chunky Wool - Light Azure - 32

£10.00

Super soft like candy floss, Stitch & Story's 100% merino wool yarns are easy to knit up. In chunky weight, it won't take you long to knit up a...

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£10.00
Stitch & Story The Chunky Wool - Light Lavender - 31 - The Village Haberdashery
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Stitch & Story The Chunky Wool - Light Lavender - 31

£10.00

Super soft like candy floss, Stitch & Story's 100% merino wool yarns are easy to knit up. In chunky weight, it won't take you long to knit up a...

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£10.00
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Stitch & Story The Chunky Wool - Dark Olive - 30 - The Village Haberdashery
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Stitch & Story The Chunky Wool - Dark Olive - 30

£10.00

Super soft like candy floss, Stitch & Story's 100% merino wool yarns are easy to knit up. In chunky weight, it won't take you long to knit up a...

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£10.00
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Stitch & Story The Chunky Wool - Slate Grey - 29 - The Village Haberdashery
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Stitch & Story The Chunky Wool - Slate Grey - 29

£10.00

Super soft like candy floss, Stitch & Story's 100% merino wool yarns are easy to knit up. In chunky weight, it won't take you long to knit up a...

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£10.00
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Stitch & Story The Chunky Wool - Tweed Orange - 26 - The Village Haberdashery
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Stitch & Story The Chunky Wool - Tweed Orange - 26

£10.00

Super soft like candy floss, Stitch & Story's 100% merino wool yarns are easy to knit up. In chunky weight, it won't take you long to knit up a...

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£10.00
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Stitch & Story The Chunky Wool - Rich Plum - 17 - The Village Haberdashery
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Stitch & Story The Chunky Wool - Rich Plum - 17

£10.00

Super soft like candy floss, Stitch & Story's 100% merino wool yarns are easy to knit up. In chunky weight, it won't take you long to knit up a...

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£10.00
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Stitch & Story The Chunky Wool - Pure White - 20 - The Village Haberdashery

Stitch & Story The Chunky Wool - Pure White - 20

£10.00

Super soft like candy floss, Stitch & Story's 100% merino wool yarns are easy to knit up. In chunky weight, it won't take you long to knit up a...

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£10.00
Stitch & Story The Chunky Wool - Heritage Pink - 25 - The Village Haberdashery
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Stitch & Story The Chunky Wool - Heritage Pink - 25

£10.00

Super soft like candy floss, Stitch & Story's 100% merino wool yarns are easy to knit up. In chunky weight, it won't take you long to knit up a...

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£10.00
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Ecru Ivory Grazier Beginners' Scarf Knit Kit by Stitch & Story - The Village Haberdashery
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Ecru Ivory Grazier Beginners' Scarf Knit Kit by Stitch & Story

£55.00

Aimed at giving new knitters a stress-free experience in learning to knit, this garter stitch scarf kit contains everything you need to get started...

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£55.00
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Stitch & Story Knitters of Tomorrow Children's Knitting Kit in Sweet Pink & Frosty Mint - The Village Haberdashery
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Stitch & Story Knitters of Tomorrow Children's Knitting Kit in Sweet Pink & Frosty Mint

£21.75

Aimed at children 8+, the Knitters of Tomorrow fashion knitting kit covers all the basics to help beginners start their knitting journey with confi...

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£21.75
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Stitch & Story The Chunky Wool - Iced Mint - 24 - The Village Haberdashery
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Stitch & Story The Chunky Wool - Iced Mint - 24

£10.00

Super soft like candy floss, Stitch & Story's 100% merino wool yarns are easy to knit up. In chunky weight, it won't take you long to knit up a...

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£10.00
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Silent Night Mateusz Snood Knit Kit by Stitch & Story - The Village Haberdashery
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Silent Night Mateusz Snood Knit Kit by Stitch & Story

£55.00

Complete beginners guide to knitting a chunky snood; including needles, yarn, illustrations. Learn to knit with super chunky wool! This Mateusz Sno...

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£55.00
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Woodlands Bear Hat Knitting & Crochet Kit by Stitch & Story - The Village Haberdashery
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Woodlands Bear Hat Knitting & Crochet Kit by Stitch & Story

£32.00

LEVEL: EASY+ Explore different craft techniques with these enchanting, woodland-inspired kits that combine knitting and crochet in a simple, timel...

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£32.00
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Stitch & Story The Chunky Wool - Emerald Green - 21 - The Village Haberdashery
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Stitch & Story The Chunky Wool - Emerald Green - 21

£10.00

Super soft like candy floss, Stitch & Story's 100% merino wool yarns are easy to knit up. In chunky weight, it won't take you long to knit up a...

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£10.00
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Stitch & Story The Chunky Wool - Star Black  - 16 - The Village Haberdashery
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Stitch & Story The Chunky Wool - Star Black - 16

£10.00

Super soft like candy floss, Stitch & Story's 100% merino wool yarns are easy to knit up. In chunky weight, it won't take you long to knit up a...

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£10.00
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Stitch & Story The Chunky Wool - Mustard Yellow - 18 - The Village Haberdashery
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Stitch & Story The Chunky Wool - Mustard Yellow - 18

£10.00

Super soft like candy floss, Stitch & Story's 100% merino wool yarns are easy to knit up. In chunky weight, it won't take you long to knit up a...

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£10.00
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Stitch & Story The Chunky Wool - Sangria Red - 13 - The Village Haberdashery
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Stitch & Story The Chunky Wool - Sangria Red - 13

£10.00

Super soft like candy floss, Stitch & Story's 100% merino wool yarns are easy to knit up. In chunky weight, it won't take you long to knit up a...

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£10.00
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Silent Night & Pink Luca Pom Hat Knit Kit by Stitch & Story - The Village Haberdashery

Silent Night & Pink Luca Pom Hat Knit Kit by Stitch & Story

£45.00

Easy to knit up, this hat has a swirl pattern and is the perfect throw-on hat to keeping warm! You'll have a woolly hat to wear in no time and the ...

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£45.00
Stormy Grey & Pink Luca Pom Hat Knit Kit by Stitch & Story - The Village Haberdashery
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Stormy Grey & Pink Luca Pom Hat Knit Kit by Stitch & Story

£35.00

Easy to knit up, this hat has a swirl pattern and is the perfect throw-on hat to keeping warm! You'll have a woolly hat to wear in no time and the ...

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£35.00
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Teal & Ivory Luca Pom Hat Knit Kit by Stitch & Story - The Village Haberdashery

Teal & Ivory Luca Pom Hat Knit Kit by Stitch & Story

£45.00

Easy to knit up, this hat has a swirl pattern and is the perfect throw-on hat to keeping warm! You'll have a woolly hat to wear in no time and the...

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£45.00
Fossil Grey Big Alps Beanie Knit Kit by Stitch & Story - The Village Haberdashery

Fossil Grey Big Alps Beanie Knit Kit by Stitch & Story

£42.00

This beanie hat is the best introduction to cable stitches. Complete with tutorials and instructions, it's perfect to increase your knitting level ...

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£42.00
Dust Pink Lola Pom Slippers Knit Kit by Stitch & Story - The Village Haberdashery
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Dust Pink Lola Pom Slippers Knit Kit by Stitch & Story

£45.00

Knit, throw 'em on, and relax. They're that easy. The Stitch & Story Lola Pom Slippers Knit Kit is aimed at giving new knitters a stress-free k...

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£45.00
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Stitch & Story The Chunky Wool - Fossil Grey - 3 - The Village Haberdashery
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Stitch & Story The Chunky Wool - Fossil Grey - 3

£10.00

Super soft like candy floss, Stitch & Story's 100% merino wool yarns are easy to knit up. In chunky weight, it won't take you long to knit up a...

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£10.00
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