Stitch & Story

Shop yarn by Stitch & Story! London-based Stitch & Story’s journey began in 2012 when business partners and friends Jennifer Lam and Jen Hoang noticed that crochet and knitting were being lost to their generation and set out to create a product that would inspire more people to learn to knit and emphasise the richness of stories behind handmade products. 

Stitch & Story is all about ‘crafting made simple’ that extends beyond the traditional crafters. Aimed at giving novice crafters a stress-free experience in learning to knit or crochet, the brand's all-in-one kits contain everything you need to get started and learn the basic techniques. They want every craft project to be meaningful, whether it’s for gifting or for yourself. There is a wonderful sense of accomplishment in an item that carries the imprint of its creator, quirks and all.