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Stitch & Story

Shop yarn by Stitch & Story! London-based Stitch & Story’s journey began in 2012 when business partners and friends Jennifer Lam and Jen Hoang noticed that crochet and knitting were being lost to their generation and set out to create a product that would inspire more people to learn to knit and emphasise the richness of stories behind handmade products. 

Stitch & Story is all about ‘crafting made simple’ that extends beyond the traditional crafters. Aimed at giving novice crafters a stress-free experience in learning to knit or crochet, the brand's all-in-one kits contain everything you need to get started and learn the basic techniques. They want every craft project to be meaningful, whether it’s for gifting or for yourself. There is a wonderful sense of accomplishment in an item that carries the imprint of its creator, quirks and all.

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  • Stitch & Story The Chunky Wool - Light Lavender - 31 - The Village Haberdashery
    Stitch & Story The Chunky Wool - Light Lavender - 31 - The Village Haberdashery

    Stitch & Story The Chunky Wool - Light Lavender - 31

    Original price £10.00 - Original price £10.00
    Original price
    £10.00
    £10.00 - £10.00
    Current price £10.00

    Super soft like candy floss, Stitch & Story's 100% merino wool yarns are easy to knit up. In chunky weight, it won't take you long to knit up a...

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    Original price £10.00 - Original price £10.00
    Original price
    £10.00
    £10.00 - £10.00
    Current price £10.00
  • Stitch & Story The Chunky Wool - Pure White - 20 - The Village Haberdashery

    Stitch & Story The Chunky Wool - Pure White - 20

    Original price £10.00 - Original price £10.00
    Original price
    £10.00
    £10.00 - £10.00
    Current price £10.00

    Super soft like candy floss, Stitch & Story's 100% merino wool yarns are easy to knit up. In chunky weight, it won't take you long to knit up a...

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    Original price £10.00 - Original price £10.00
    Original price
    £10.00
    £10.00 - £10.00
    Current price £10.00
  • Stitch & Story The Chunky Wool - Iced Mint - 24 - The Village Haberdashery

    Stitch & Story The Chunky Wool - Iced Mint - 24

    Original price £10.00 - Original price £10.00
    Original price
    £10.00
    £10.00 - £10.00
    Current price £10.00

    Super soft like candy floss, Stitch & Story's 100% merino wool yarns are easy to knit up. In chunky weight, it won't take you long to knit up a...

    View full details
    Original price £10.00 - Original price £10.00
    Original price
    £10.00
    £10.00 - £10.00
    Current price £10.00
  • Stitch & Story The Chunky Wool - Emerald Green - 21 - The Village Haberdashery
    Stitch & Story The Chunky Wool - Emerald Green - 21 - The Village Haberdashery

    Stitch & Story The Chunky Wool - Emerald Green - 21

    Original price £10.00 - Original price £10.00
    Original price
    £10.00
    £10.00 - £10.00
    Current price £10.00

    Super soft like candy floss, Stitch & Story's 100% merino wool yarns are easy to knit up. In chunky weight, it won't take you long to knit up a...

    View full details
    Original price £10.00 - Original price £10.00
    Original price
    £10.00
    £10.00 - £10.00
    Current price £10.00
  • Stitch & Story The Chunky Wool - Star Black  - 16 - The Village Haberdashery

    Stitch & Story The Chunky Wool - Star Black - 16

    Original price £10.00 - Original price £10.00
    Original price
    £10.00
    £10.00 - £10.00
    Current price £10.00

    Super soft like candy floss, Stitch & Story's 100% merino wool yarns are easy to knit up. In chunky weight, it won't take you long to knit up a...

    View full details
    Original price £10.00 - Original price £10.00
    Original price
    £10.00
    £10.00 - £10.00
    Current price £10.00
  • Stitch & Story The Chunky Wool - Mustard Yellow - 18 - The Village Haberdashery

    Stitch & Story The Chunky Wool - Mustard Yellow - 18

    Original price £10.00 - Original price £10.00
    Original price
    £10.00
    £10.00 - £10.00
    Current price £10.00

    Super soft like candy floss, Stitch & Story's 100% merino wool yarns are easy to knit up. In chunky weight, it won't take you long to knit up a...

    View full details
    Original price £10.00 - Original price £10.00
    Original price
    £10.00
    £10.00 - £10.00
    Current price £10.00
  • Stitch & Story The Chunky Wool - Sangria Red - 13 - The Village Haberdashery

    Stitch & Story The Chunky Wool - Sangria Red - 13

    Original price £10.00 - Original price £10.00
    Original price
    £10.00
    £10.00 - £10.00
    Current price £10.00

    Super soft like candy floss, Stitch & Story's 100% merino wool yarns are easy to knit up. In chunky weight, it won't take you long to knit up a...

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    Original price £10.00 - Original price £10.00
    Original price
    £10.00
    £10.00 - £10.00
    Current price £10.00
  • Silent Night & Pink Luca Pom Hat Knit Kit by Stitch & Story - The Village Haberdashery
    Silent Night & Pink Luca Pom Hat Knit Kit by Stitch & Story - The Village Haberdashery

    Silent Night & Pink Luca Pom Hat Knit Kit by Stitch & Story

    Original price £45.00 - Original price £45.00
    Original price
    £45.00
    £45.00 - £45.00
    Current price £45.00

    Easy to knit up, this hat has a swirl pattern and is the perfect throw-on hat to keeping warm! You'll have a woolly hat to wear in no time and the ...

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    Original price £45.00 - Original price £45.00
    Original price
    £45.00
    £45.00 - £45.00
    Current price £45.00
  • Fossil Grey Big Alps Beanie Knit Kit by Stitch & Story - The Village Haberdashery
    Fossil Grey Big Alps Beanie Knit Kit by Stitch & Story - The Village Haberdashery

    Fossil Grey Big Alps Beanie Knit Kit by Stitch & Story

    Original price £42.00 - Original price £42.00
    Original price
    £42.00
    £42.00 - £42.00
    Current price £42.00

    This beanie hat is the best introduction to cable stitches. Complete with tutorials and instructions, it's perfect to increase your knitting level ...

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    Original price £42.00 - Original price £42.00
    Original price
    £42.00
    £42.00 - £42.00
    Current price £42.00
  • Stitch & Story The Chunky Wool - Fossil Grey - 3 - The Village Haberdashery

    Stitch & Story The Chunky Wool - Fossil Grey - 3

    Original price £10.00 - Original price £10.00
    Original price
    £10.00
    £10.00 - £10.00
    Current price £10.00

    Super soft like candy floss, Stitch & Story's 100% merino wool yarns are easy to knit up. In chunky weight, it won't take you long to knit up a...

    View full details
    Original price £10.00 - Original price £10.00
    Original price
    £10.00
    £10.00 - £10.00
    Current price £10.00
  • Stitch & Story The Chunky Wool - Stone Teal - 2 - The Village Haberdashery

    Stitch & Story The Chunky Wool - Stone Teal - 2

    Original price £10.00 - Original price £10.00
    Original price
    £10.00
    £10.00 - £10.00
    Current price £10.00

    Super soft like candy floss, Stitch & Story's 100% merino wool yarns are easy to knit up. In chunky weight, it won't take you long to knit up a...

    View full details
    Original price £10.00 - Original price £10.00
    Original price
    £10.00
    £10.00 - £10.00
    Current price £10.00
  • Stitch & Story The Chunky Wool - Silent Night - 6 - The Village Haberdashery

    Stitch & Story The Chunky Wool - Silent Night - 6

    Original price £10.00 - Original price £10.00
    Original price
    £10.00
    £10.00 - £10.00
    Current price £10.00

    Super soft like candy floss, Stitch & Story's 100% merino wool yarns are easy to knit up. In chunky weight, it won't take you long to knit up a...

    View full details
    Original price £10.00 - Original price £10.00
    Original price
    £10.00
    £10.00 - £10.00
    Current price £10.00
  • Stitch & Story The Chunky Wool - Stormy Grey - 7 - The Village Haberdashery

    Stitch & Story The Chunky Wool - Stormy Grey - 7

    Original price £10.00 - Original price £10.00
    Original price
    £10.00
    £10.00 - £10.00
    Current price £10.00

    Super soft like candy floss, Stitch & Story's 100% merino wool yarns are easy to knit up. In chunky weight, it won't take you long to knit up a...

    View full details
    Original price £10.00 - Original price £10.00
    Original price
    £10.00
    £10.00 - £10.00
    Current price £10.00
  • Stitch & Story The Chunky Wool - Dust Pink - 8 - The Village Haberdashery

    Stitch & Story The Chunky Wool - Dust Pink - 8

    Original price £10.00 - Original price £10.00
    Original price
    £10.00
    £10.00 - £10.00
    Current price £10.00

    Super soft like candy floss, Stitch & Story's 100% merino wool yarns are easy to knit up. In chunky weight, it won't take you long to knit up a...

    View full details
    Original price £10.00 - Original price £10.00
    Original price
    £10.00
    £10.00 - £10.00
    Current price £10.00
  • Stitch & Story The Chunky Wool - Ivory White - 5 - The Village Haberdashery

    Stitch & Story The Chunky Wool - Ivory White - 5

    Original price £10.00 - Original price £10.00
    Original price
    £10.00
    £10.00 - £10.00
    Current price £10.00

    Super soft like candy floss, Stitch & Story's 100% merino wool yarns are easy to knit up. In chunky weight, it won't take you long to knit up a...

    View full details
    Original price £10.00 - Original price £10.00
    Original price
    £10.00
    £10.00 - £10.00
    Current price £10.00